CASCADE: Developing a Stronger Communication Approach
blinc (Germany) and Smart Revolution (Italy) recently came together for a joint training event in Massa, Italy, focusing on biochar—a key element of the CASCADE project. The training provided an opportunity to refine the CASCADE communication strategy, with discussions centered on effectively conveying the journey from biowaste to biochar to a broad audience.
During the week-long sessions, participants worked collaboratively to shape a clear and impactful messaging approach. The emphasis was on crafting communication strategies that highlight the significance and advantages of biochar production from organic waste. By combining the expertise of both organizations, the training facilitated new insights and refinements to better articulate the objectives and impact of the CASCADE project.
This collaboration between blinc and Smart Revolution demonstrates a dedicated effort to enhance outreach and awareness of biochar applications. Through strategic discussions and shared perspectives, the teams worked to create engaging narratives that help position biochar as a vital tool for sustainable waste management and carbon reduction.